Toyota Brand Hub Sonic Library
The Toyota Visual Identity System currently comprises six core elements that help unify and communicate the brands with consistency and clarity. In addition to logos, the Let’s Go Places tagline, the Toyota typography, photography styles, color palette and design layouts, the sonic library is going to be the newest addition that will help guide the voice of Toyota.
Defining the Sound of an Elegant Brand with an Equally Elegant UI
What We Did
We created an intuitive user experience and user interface design that reflects Toyota’s brand for users as they explore Toyota’s new sonic library.
How We Did It
Through the different initial iterations, we made sure that the hierarchy of information and the user experience was intuitive and easy to follow.
The Content
With this new library, the need to educate the user on the different kinds of signature sounds and how to use them was a priority. Through the different initial iterations, I made sure that the hierarchy of information and the user experience was intuitive and easy to follow.
