Xbox Feat. All-4-One

Upgrading to a new console means you have to break up with your old one — and that's never easy. So Xbox partnered with All-4-One's to re-imagine their R&B classic "I Swear" as a breakup song for gamers ready to move on from their old console and upgrade. We were tasked with creating the Instagram graphics that were used during the campaign and helped produce additional key art.

An elegant marriage of the playful 90’s and the sleek modern Xbox brand

What We Did

Designed Instagram Story frames to promote the Xbox All Access All-4-One Collaborative Campaign, as well as helped with the production of various key art.

How We Did It

We did a deep dive into understanding the campaign goals and requirements, researched and explored designs from that era, and produced some eye-catching designs.